The 5-Step Process for Finding Your Business's Ideal Niche Market

It explains how the “origins” of keyword research were started by copywriters in the 1960’s to learn the language of their target market. While the term “Keyword Research” might provoke the familiar feeling of taking a nap in the back of Algebra class, it’s also the one thing that can make or break an online business. Top SEO pages – shows you which pages on the website are receiving the most traffic. This will tell you which topics are working best for this competitor. You can use this information in order to build better content on the same topic and try to outrank them.

Follow the steps listed above to identify a demand for specific product niches on Etsy, then align your business goals to reach those customers. Perform steps one through three frequently to keep track of new product ideas that rise in popularity with Etsy shoppers. If a new market pokes its head from within Marmalead’s keyword analytics, keep track of it within your lists. On top of that, Marmalead provides a list of similar shopper searches within each Etsy keyword lookup.

The more thorough the research is, the more knowledgeable and less risky your venture into niche markets is . In this article, we’ll get into the core aspects of niche research that are crucial in your desire to find a good, profitable niche. Use the Free Keyword Tool to generate an initial list of keywords and start finding your most valuable niches today. Print on demand is one of the easiest businesses to begin with. There are several print on demand companies currently available to sellers.

Search for a keyword or topic, and the tool will break it down according to interest in the subregion and related queries and topics. First, be sure to use multiple tools and approaches to validate your results. No one tool will give you 100% certainty, but if signs point to “yes” on multiple metrics, then you can be confident that you’ve picked a lucrative niche. The best niches will have upward trends, as opposed to being fads that come and go.

Want to get your teeth into a niche site but not sure which style takes your fancy? Delve deep into the world of niche site types to discover what’s on offer and how they suit your lifestyle. You may need to get hands-on in the sales process to ensure that people end up buying your product. A money niche allows you to profit from the niche much easier and faster.

Comparing different competitors’ sites with each other can reveal differences in their approaches. This can show you how to approach your market from different perspectives. If you find questions that you are able to answer, they are most probably your target audience.

Then it gives you a couple of ideas for contacting other websites that could link to your content. Keyword research is the way to learn that language and create content that people and search engines can’t resist. Start optimizing parts of your digital marketing strategy, such as SEO and content before your competitors do. Using a tool such as SEMrush or SEOpowersuite, you can dissect your competitor’s strategies quickly and easily.

Repeat the process from step two to find more product ideas that align with your original product search. To take a closer look at any of the keywords listed within “similar shopper searches,” simply click on them. From here, you can combine product ideas to create ‘anxiety rings,’ inlaid with ‘blue zircon’ and ‘moldavite’ stones. If you’ve been selling on Etsy for any length of time, then you know what the popular markets look like. Another example of great marketing for a product with seemingly no demand is an Etsy seller that sells canned air from all over the world. But the trick is that you still want to find product ideas that shoppers would actually be willing to purchase.

In case these topics grow into profitable markets over time, competition will become bigger and more fierce. This is why it’s extremely important Niche Research to create solid foundation at the right moment. Google is clearly telling you what people are searching for within your niche.